Boomerang automates the management and complexity of matching inbound and outbound messages to allow business to easily harness the mass medium of SMS to complete everyday business processes, as an extension of their automated workflow.

The Problem

SMS messages are unable to carry unique identifiers outside of the message text itself, thus making it impossible to match multiple outbound messages with their specific responses.

This problem has prevented SMS being fully adopted as a communication approach within business processes, consequently businesses today:

• Resort to basic 2-way SMS systems
• Operate high cost call centres
• Initiate complex application development
• Require recipients to enter complicated and error prone solutions

The Solution with Boomerang

Boomerang integrates seamlessly with existing infrastructure and allows businesses to communicate intelligently through SMS. For the very first time, every inbound message can be automatically matched to outbound messages accurately and reliably using Boomerang's patented technology. 

Third party software solutions make use of the Boomerang functionality by embedding the technology within a work flow process.  This work flow process can then interface with the cloud based Boomerang intelligent SMS service to communicate with staff or customers via SMS.

Features of Boomerang

The features below are available to complement your core Boomerang service. These features can be added at any time:

• Boomlocal
• Open SMS
• MS CRM 2011 Plug-In