The hospitality sector faces many challenges from booking management to staff rostering, all within tight cost constraints. Boomerang intelligent SMS can enable improvements across the hospitality sector for example:
- Booking reminders and confirmations
- Marketing promotions
- Customer experience management
- Enterprise resource planning
- Workforce management
Booking reminders and confirmation
A leading systems provider to the restaurant industry supplies an automated restaurant table confirmation system.
Customers are prompted to confirm table reservations via SMS and corresponding restaurant booking systems are updated in real time.
With Boomerang SMS, restaurants such as The Wolseley, 'Oxo Tower' and many more have automated their table confirmation process, removing the need for thousands of costly and time consuming phone calls per month.
Further solution enhancements could see Boomerang intelligent SMS used to deliver targeted marketing and limited time offers to customers to drive extra revenues maximise bookings.
- Headcount SavingsBoomerang intelligent SMS enables more customers to be contacted with fewer staff.
- Efficiency GainsSMS is a fast communication channel with 97.5% messages read within 5 seconds, making for more effective marketing and booking confirmation.
- Customer ExperienceBoomerang is a non-intrusive form of communication where customers can reply when convenient. SMS generates 80% plus reply rates from consumers, indicating high user acceptance.
- Business CaseThe introduction of promotions and offers will enhance customer spend per visit and help fill underutilised time slots such as early evening and mid-week.
