There is an increase in pressure to do more with less, to save money whilst increasing public services and engagement. Below are a few examples of just a few of the applicable use cases.
- Communication
- Customer experience management
- Enterprise resource planning (ERP)
- Appointment management
- Workforce management
Improving customer experience
On average Local Councils provide over 600 services and could both cut down on cost and improve customer experience by using Boomerang intelligent SMS. With such diverse applications Boomerang can enable SMS as an extension of current call centres, speeding up communication and feedback for residents while removing costs.
Boomerang intelligent SMS can also enable systems that allow citizens who are digitally excluded to interact with the council without the need for home internet or expensive smart phones.
- Massive ReachBoomerang integrates Government databases with citizens mobile phones which are all supported with SMS and is already understood.
- Efficiency GainsCouncils pay £5+ per call at a call centre and £3+ for each survey letter, both returning only 15% response rate - Boomerang will lower costs and increase response rates considerably.
- Customer ExperienceBoomerang intelligent SMS generates 80% plus reply rates from consumers, indicating high user acceptance, with most responses coming within minutes.
- GreenConfirming appointments by letter is environmentally unfriendly and slow, Boomerang intelligent SMS resolves both issues.
