Boomerang™ the thought leaders in next generation intelligent SMS, announces that it has signed an agreement with H&T Group plc for the use of Boomerang's technology at the heart of its customer service improvement programme.
H&T is the UK's leading pawnbroking company. From its 150 stores H&T provides a range of services including pawnbroking, payday loans and cheque cashing services allowing customers to manage their finances in a simple and affordable environment. H&T is listed on the Alternative Investment Market of the London Stock Exchange and is regulated by the Financial Services Authority.
Using Boomerang, H&T have now put business processes in place to automate interactions with their customers, involving pawnbroking, gold purchasing and general loan communications. Boomerang's patented two-way threaded messaging service provides a future proofed solution and harnesses the mass medium of SMS to complete everyday business transactions, as an extension of their automated workflow.
Boomerang's technology can be utilised as a cost effective and reliable alternative to sending letters, emails or making time and cost intensive phone calls. Boomerang's technology will help H&T reduce costs whilst increasing their efficiency and customer satisfaction. When compared with email and phone calls, SMS communication is significantly more likely to receive a response with a 97.5% open rate within 5 seconds of receipt of the SMS.
Martin Perminas, CEO of Boomerang said: "We are delighted to be working with H&T as a core component of their customer interaction strategy. H&T are already seeing beneficial results in the initial stages of this relationship and these improvements will significantly increase as further processes are automated. We are increasingly seeing our customers use our patented technology to improve customer communications, develop loyalty, drive new revenue streams through intelligent interactive marketing whilst at the same time driving out bad costs from their businesses.
Boomerang's SMS technology brings existing IT and CRM systems to life driving return on existing investment for our customers."