Boomerang has signed 2e2 as a channel partner for its
intelligent SMS technology. 2e2 will primarily be offering
Boomerang to its Microsoft Dynamics customer base.
By integrating intelligent SMS technology within a CRM or ERP
solution, says Boomerang, organisations can equip their business
with an SMS function that can send multiple concurrent messages to
customers, prospects or staff and uniquely match their inbound
responses to the original message. In doing so, a simple text
message is transformed into an intelligent SMS application,
enabling businesses to automate workflow processes and receive
instant responses to outbound communication.
"We recognise that organisations need to make the most of
back-office systems in order to drive efficiencies and realise
cost-savings," says Marc Hadley-Smith, pre-sales and new business
consultant at 2e2. " Building solutions which allow instant
communication to customers or staff will naturally create a more
efficacious working environment. There are huge numbers of
organisations that can benefit from the use of an intelligent
two-way SMS facility built into their back-office applications, and
a vast number of business processes that can be automated and
accelerated through the use of the humble SMS.
"Through the integration of Boomerang into the CRM and ERP system,
appointments can be booked, temporary staff can be recruited and
expenses can be approved, all with a full audit trail. No longer do
employees need to wait weeks for an email response or spend hours
trying to speak to someone. Instead, a business process is
completed within minutes, with minimal disruption to both sender
and recipient."